Virtual actuality company Emperia has developed a pop-up in Harrods for an irregular Girl Gaga and Dom Pérignon collaboration
The digital house is supposed as an extension of a bodily pop-up in-store, which is selling restricted model shoppable sculptures and traditional bottles.
The products consist of an uberpiece to be auctioned by Harrods, the most attention-grabbing one readily accessible in the UK. The sculpture used to be designed by Girl Gaga with prolonged-time collaborator Nicola Formichetti, and encases a bottle of Dom Pérignon Rosé Vintage 2005. Its sale will enhance funds for the Born This Skill Basis.
Accompanying this, restricted model bottles of Dom Pérignon, 2006 Rosé and Vintage 2010, can even be on sale in the digital house and bodily house.
Right here is Emperia’s 2d time working with Harrods, previously having worked with Burberry to build a digital mash-up of the Harrods’ flagship store and the rage house’s retail house.
The company has also worked with the World Nicely being Organisation, soccer membership Inter Milan, and rave model label Cyberdog.
